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The Essential Guide to Programmatic Advertising

Digital media is supposed to be accountable; and if media can be traded automatically for the best price and audience available in real time, then shouldn’t this make procurement purchasing decisions easier? Unfortunately, the answer is ‘no’. So what is the problem?

Creating Optimal Customer Journeys With Programmatic Marketing

Discover how Creating Optimal Customer Journeys With Programmatic Marketing. In the age of omnichannel retail, consumer journeys have become more diffuse than ever before, thanks in part to the rapid proliferation of digital media channels.  Inside you will discover • The Journey Toward Programmatic • Activating Business Goals Through Programmatic • Building Audience Through Data and Optimizing in Real-Time with Analytics This white paper will explore how programmatic marketing enables brands to influence customer journeys across digital channels to drive business outcomes.