Speakers

2016 Speakers

Simon Rogers
Head of Performance Marketing
Tesco

Simon is Head of Performance Marketing at Tesco, where he has worked for 5 years, although only recently in Marketing. He is working to bring a customer first approach to digital campaigns across the Tesco brands, improving the return for Tesco by ensuring customers see communications that are relevant and inspiring.

Nick Mills
European Head of Digital Marketing
Samsung Electronics Europe

Nick is an experienced, results driven marketer with a passion for Digital and the way it can redefine Marketing to today’s connected consumers. He has worked on digital strategy and execution across many Billion dollar brands during his time at Procter & Gamble and Samsung. He has a reputation for driving change and building successful, high performing teams within large complex organisations and is currently responsible for marketing & technical teams managing all Samsung's digital touch-points in Europe.

Chris Howard
Head of Digital
Shop Direct

Chris is head of digital at Shop Direct, responsible for marketing the group’s retail websites such as Very.co.uk and Littlewoods.com online and via mobile. Chris has more than a decade's experience working for major ecommerce brands in digital roles, including eBay and Play.com.

Shop Direct is the UK’s second largest pureplay online retailer, with annual sales of more than £1.7 billion. Our digital department store brands include Very.co.uk, which is now a £800 million brand, and receive over a million website visits every day.

Shop Direct exists to make good things easily accessible to more people. With our department store range, market-leading ecommerce and technology capabilities and unique financial services offer, we’re well placed to deliver on that promise.

We sell more than 1,000 famous brands, including big name labels and our own exclusive brands, and deliver 48 million products to our four million customers every year. Our click and collect service, Collect+, delivers to more than 5,500 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit www.shopdirect.com or follow us on Twitter at @ShopDirect.

Manlio Sanna
Marketing Director
IMS Health

Manlio Sanna is a Marketing Director at IMS Health. Before joining IMS Health, he was in charge of P&G Europe’s Digital marketing and e-commerce business on Fabric Care, the largest category for the company in Europe. In the years when he held the position, from 2012 to 2014, he built from scratch a winning Digital approach for all brands in the portfolio (Digital ROI +35% in year 2013) and turned-around e-commerce performance from a sluggish +5% year-on-year trend to an average +26% growth in the years 2013 and 2014, well-above the channel trend for that category. He later joined the Carlsberg Group, before recently joining IMS Health in 2016. 

David Sierra Gonzalez
European Senior Display Manager EMEA
Adidas Group

David has been an active part of the digital success of Adidas Group. Leading the programmatic strategy in Europe, for adidas and Reebok, driving a double digit growth YoY. Since he joined the eCommerce team in 2012, the company has successfully expanded their online business, across 17 countries and 34 eShops within Western Europe.

Simon Kingsnorth
Global Head of Digtal Marketing
Citi Bank

Simon Kingsnorth is a strategic marketing leader who has built and led marketing departments and consulted to businesses across the world.  He has specialised in digital for many years and run campaigns across all digital channels but also has experience running most offline channels.  He has a passion for digital-first cultures but above all has a belief that integrated, client-centric strategies should be the focus for most organisations.

Simon has worked client-side for a wide range of organizations including start-ups, SMEs and global businesses across a range of B2C and B2B industries and has also been fortunate enough to work with many leading agencies.  He is also the author of 'Digital Marketing Strategy' and a contributing author to the books ‘Understanding Digital Marketing’ and ‘Understanding Social Media’.

Caroline Rolfe
Global Director of Digital
GHD

Caroline joined ghd in September 2014 to spearhead the British brands digital evolution and drive the eCommerce sales and digital presence in their global markets. She specialises in digital strategy, eCommerce excellence, digital infrastructure and social business strategy. Her background is with a variety of retail favourites including Belstaff, Links of London and the Arcadia group. She got her 'eCommerce stripes’ at Estee Lauder Companies where she spent over 8 years establishing eCommerce within their core brands including launching clinique.co.uk. She is also an active speaker in the eCommerce industry on a range of subjects, a guest speaker on the IDM digital courses, and also a member of the IDM's Digital Council. Outside of the day job Caroline is Co-owner and commercial director of runninginheels.com which is a womens' lifestyle content website in the UK.

Sille Opstrup
Head of Digital
Pernod Ricard UK

Sille is an experienced Senior Digital Director, who has worked across leading portfolios, including AstraZenecca and M&S, she led inspirational changes at these roles and oversaw tremendous growth before joining Pernod Ricard UK to head up Digital operations and marketing.

Graham Wylie
Chair of the Programmatic Committee
IAB Europe

Graham is Senior Director of Market Development & Channels at AppNexus, the world’s largest independent advertising technology company. Graham is also Chair of the IAB Europe Programmatic Committee where he works with marketers, agencies and publishers to explore the role of technology in bringing data and creativity together in advertising.

Daniel Michelson
Innovation and Capability Lead
O2

Champion the adoption within Telefonica UK of disruptive innovation through digital technology from potential partners within the UK and beyond. I'm responsible for the validation of any new ideas, concepts and capabilities based on commercial and operational objectives set by the business to deliver breakthrough marketing opportunities around storytelling and personalisation across the customer journey and our products.

Maurice Barten
Head of Online Marketing
Albert Heijn

With over 12 years experience in digital marketing, Maurice’s biggest marketing success is to move Albert Heijn away from traditional managed media buying and diverting Albert Heijn’s budget towards more focussed and successful programmatic buying. This success has led to Albert Heijn now running over 50 unique programmatic campaigns each year.

John Broughton
Head of Performance Marketing
Confused.com
René Meissner
Head of Online Marketing
Douglas
Fabrizio di Martino
Manager Mobile, Social and Programmatic Europe
InterContinental Hotels Group (IHG)

Fabrizio Di Martino is the Mobile, Social & Programmatic Manager for Europe at IHG, a global Hotel company with a strong presence in nearly 100 countries and territories around the world. Prior to joining IHG’s Web and Interactive Marketing team, he spent most of his time as Product Marketing Manager for Telefonica Digital, Technogym and Buongiorno where he has acquired more than 5 years’ experience on mobile applications in various areas.
At IHG he is currently managing the Mobile, Social & Programmatic team, with the main focuses on driving Revenue, IHG App downloads, Social Media engagement and develop the Digital Guest Experience across Europe for all the Brands.

Manfredi Sassoli
Head of Digital Marketing
IG

Manfredi is a Marketer with 10 years’ experience in digital and a track record in delivering highly performing marketing campaigns for blue chip international companies. To date he has mainly covered agency roles with some stints as a consultant, working for some of the largest and most sophisticated advertisers including Apple, lastminute.com, Expedia, Google and eBay.

Today Manfredi is Head of Online Advertising at IG Group, a global leader in online financial trading, where he overviews all digital activity across Acquisition and Branding campaigns for EMEA. IG manages all operations internally under one roof, including media planning and buying, Search, Programmatic display, creative production and data science.

His goal is to leverage data and creative to deliver the most effective campaigns possible at an international scale

Velit Dundar
Head of Digital Acquisition
Carlson Rezidor Hotel Group

Velit Dundar is Director of Digital Acquisition, EMEA at Carlson Rezidor Hotel Group, one of the largest and most dynamic hotel companies in the world. It has an expanding portfolio of more than 1,370 hotels in operation and under development, a global footprint covering over 110 countries and territories and global brands; Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Inn by Radisson, Park Plaza, Country Inns & Suites by Carlson. Velit has extensive experience in digital marketing and advertising technology both client side and agency side. He is all rounded, digital native with particular interest in programmatic, machine learning, adserving, retargeting, DMP, DSP, martec, adtech and marketing automation. Velit introduced programmatic advertising to the company with great success and is currently shaping the acquisition vision to take it to the next level’

Edwin Driehuijs
Head of Digital Marketing
KLM

For almost three and a half years Edwin is managing the programmatic display buying of KLM Royal Dutch Airlines, which is key to generate traffic to and sales on the global webshop klm.com. Edwin studied Communication Sciences at the University of Amsterdam and lives, 5 meters under the sea-level, in a suburb of Amsterdam.

Jamie West
Deputy Managing Director
Sky Media

Jamie has over 20 years of TV and Online commercial and product strategy experience. Having joined Sky Media five years ago as Head of Futures, Jamie oversaw the development of Sky AdSmart into an award winning technology offering advertisers unique targeting power. In just over a year, Sky AdSmart has delivered over 2000 campaigns from nearly 500 advertisers, helping major advertisers better target their campaigns and also made TV more accessible for niche brands and SME’s, allowing them to compete on a level playing field with national advertisers. Today as Deputy Managing Director at Sky Media, Sky AdSmart is still central to his role, along with responsibilities for the development and monetisation of emerging advertising opportunities across TV, Online and Mobile platforms for Sky Media’s advertisers.

Following Sky’s investment in ShareThrough in 2014, Jamie acts as Board Observer. ShareThrough, is a leading native advertising software for publishers in, a leading native advertising and in feed ad solution for publishers.

Jamie’s career path has taken him from NBC Universal to Channel 5 and Viacom Brand Solutions and now to the world’s largest multi-channel sales house. Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky's channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.

Chris Ellis
Global Digital Marketing Manager
Belron

Chris is global head of digital marketing at Belron®, the world's largest vehicle glass repair and replacement business, whose brands include Autoglass®, Carglass® and Safelite AutoGlass®. Once a Royal Navy officer, Chris later moved into IT before becoming a digital marketing specialist. Having worked in a number of agency roles he now leads the strategy and execution of digital marketing across a federation of business spanning 34 countries.

Martin Greenbank
Head of Advertising Research & Development
Channel 4

Martin is C4’s Head of Advertising Research & Development, having joined from Havas agency Arena 2 years ago. He brings; over 20 years of media planning and insight experience to C4, is the channel’s BARB board member, and was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research. He lives in Guildford with wife Katie, and their 3 children who have never seen him without a beard.

Lara Izlan
Director Programmatic Trading and Innovation
Auto Trader UK

Lara manages Programmatic Trading and Audiences strategy for Auto Trader. In her role, Lara is responsible for harnessing the company’s rich automotive intent data through the deployment of the company’s first data management platform. Together with the team, she is creating a powerful platform that supports the company’s strong data-driven strategy, driving revenue growth, and creating more value for Auto Trader users, customers, and shareholders.

Prior to Auto Trader, Lara spent seven years at the Telegraph where she first worked on digital strategy and analytics, contributing to the evolution of the company’s online business. She moved into display advertising in 2011 where she launched and built the Telegraph’s programmatic trading business. Lara also previously worked for big global media brands, Disney and AOL, a Silicon Valley start-up, and has also served time in investment banking as an equity analyst. Lara holds an MBA from London Business School, a Masters in Social Psychology from the London School of Economics, and a bachelor’s degree in Economics from Harvard University.

Libby Robinson
Managing Director EMEA
M&C Saatchi

Libby Robinson manages the UK head office of M&C Saatchi Mobile and leads the EMEA region. M&C Saatchi Mobile is the leading specialist mobile first media agency with a global footprint spanning Europe, America and Asia Pacific.

Libby has extensive international experience in full service, digital and mobile agencies and has a decade of experience in the mobile, marketing, advertising and digital space. she has worked with major global brands to shape their mobile strategies including but not limited to Amazon, Microsoft, John Lewis Skype, News International and The Economist.

Tom Sturman
Senior Global Digital Marketing
Amaya Gaming (PokerStars)

Responsible for global digital strategy, creative delivery and effectiveness across three verticals: Poker, Casino & Sports. Tom previously worked at agencies including Dare (voted Digital Agency of the Decade) and Publicis, across brands such as Sony Mobile, Sainsbury's, Nestle, HP, VISA, Domus Nova, Zurich Motor & Home Insurance and COI. Holding an IDM Postgraduate Diploma in Direct and Digital Marketing, a 1st class honours degree in Advertising & Marketing Communications and was formerly a gymnast with Team GB.

Dan Towse
Brand Communications
EDF Energy

Dan has been responsible for media planning and ATL creative executions for EDF Energy since 2013. The brand positioning of ‘Feel Better Energy’ and use of their brand character Zingy has helped create an emotional bond between EDF Energy and its consumers in traditionally, a low interest category. In 2015, EDF Energy was recognised by winning the ‘Brand Revitalisation’ and ‘Grand Prix’ at the Marketing Society awards.

Alison Fennah
Executive Business Advisor
IAB Europe
David Goddard
Programmatic Trading Lead
BBC Worldwide

David is responsible for programmatic advertising across the BBC’s commercial digital portfolio in Europe, Middle East Africa, LatAm and APAC . He is focused on automating the BBC’s display and video advertising and ensuring that its inventory is discoverable in all markets outside of the UK. Prior to joining BBC Worldwide in 2014, David was responsible for programmatic trading at Gumtree (part of eBay inc) where he was at the forefront of premium programmatic trading in the UK, setting up Gumtree’s first private market place in 2011. Before Gumtree, David worked at London Metro.

Jerome Sutter
Head of Ecommerce
AssurOne Group

Jerome Sutter is now Head of Digital and E-commerce at AssurOne Group, a leader in online insurance solutions in France and has a 15 years experience in the digital ecosystem in Europe and Latin America. In 2015, he created for Weekendesk, the only Brand Trading Desk connected to a Data Management Platform in the French and Spanish markets. He is also speaker and the author of the book iAdvertisers.

Melanie Pieper
Senior Online Marketing
REBELLE

Melanie Pieper is Senior Online Marketing Manager at REBELLE (StyleRemains GmbH), a marketplace for luxury second hand fashion. Since Pieper's arrival in summer 2015 E-Commerce revenues have doubled and REBELLE has entered the Italian, UK, Dutch and Swedish market. In this time Pieper were able to establish an attribution model which increased marketing efficiency by 80%.

Emily Palmer
Head of Programmatic EMEA
Thomson Reuters

After studying Journalism and Advertising at university, Emily worked in San Francisco for 10 years, then moved to London in 2010. She has seen the evolving digital ecosystem from different sides of the table and appreciates how much more potential there is to uncover. Programmatic advertising caught her interest in 2011, and she has been hooked on the fast pace ever since.

Todd Tran
Global Managing Director, Mobile & Programmatic
Teads

Todd joined Teads back in April 2015, and now holds the position of Global Managing Director, Mobile and Programmatic. The former Managing Director of International at Millennial Media's Platform business, Todd’s responsibilities will lead Teads' rapidly growing supply-side platform, exchange and mobile offerings, helping publishers open up new video advertising inventory. Todd brings significant experience to drive Teads' growing mobile and programmatic operations. Prior to his role as Managing Director of International at Millennial Media, his 14-year career in digital and mobile advertising included serving as Apple's iAd EMEA General Manager and EMEA Managing Director of Joule, WPP's mobile advertising business.

Matt Bennathan
Managing Director Europe
eXelate, a Nielsen Company

Involved in marketing to consumers since 1997, Matt strongly believes in leveraging data-driven insight to make more informed advertising decisions.

With a thorough knowledge of marketing principles, management and technology built up through theoretical learning and practical experience, Matt has led the European team at eXelate, a Nielsen Company, for the last two years, working with supply-side publishers, platform partners and agency and direct advertiser demand-side clients across all major verticals. With robust technology and data across multiple channels from owned media, 3rd parties and bespoke relationships, Matt believes the combination of technology, data and insight can deliver sustainable competitive advantage for clients. Matt holds an MBA from Warwick Business School.

Alan Walker
VP of Product Management
Rakuten Marketing

Senior technology leader with a background in software development and 14 years of experience in the complete lifecycle of product development. Alan Walker has produced responsive web applications and native iOS/Android apps through ideation, analysis, design, build, test, deployment, and support. Strategic thinker with an eye for what's next. As the lead of the Product organization in multiple geo's, Alan Walker is responsible for overall strategy and direction for Rakuten Marketing’s Display products.

Edward Weatherall
DMP Strategy Lead, EMEA
Rocket Fuel

He is currently spearheading the introduction of their Programmatic Marketing Platform in the EMEA region. He likes to launch new things and finds it very hard to sit still. In 2001 he founded the global digital agency Concep, has since developed the Institute of Direct and Digital Marketing's commercial offering, and used Psychology at VisualDNA to change the way companies understand people online. During his 16 years in digital he has been lucky to do a number of industry firsts, working with some great people and brands including IBM, Google, John Lewis Partnership, Arcadia, Lastminute.com, Ogilvy, Bank of New York Melon, feelunique.com and Clifford Chance.

Anthony Rhind
Chief Strategy Officer
Adform

As Chief Strategy Officer, Anthony sits on the senior management team and is responsible for global business strategy and development at Adform, the independent and open full stack ad-tech platform that encompasses creativity, data and trading. Prior to Adform, Anthony has spent over 20 years working in media agencies, with the last two and a half years spent at the Dentsu Aegis Network helping to develop UK digital strategy and latterly, as Carat’s Global Chief Digital Officer. Before joining the Dentsu Aegis Network, he spent nearly 20 years within Havas, rising to the position of Chief Executive Officer at Havas Digital Worldwide.

Andrew Buckman
Managing Director, EMEA
OpenX

Andrew Buckman has more than 18 years of experience in the ad tech industry and leads OpenX’s EMEA operations with a focus on strategic partnerships, marketing, sales and general operations. Buckman is based at OpenX’s London office and is responsible for accelerating the adoption of the OpenX advertising platform throughout the EMEA region. 

Prior to joining OpenX, Buckman was Chief Operating Officer for performance marketing company Tradedoubler. Under his leadership, Tradedoubler transformed in terms of profitability, scale, and reputation. Buckman’s wide-ranging career has also included roles at Yahoo! as both Monetisation Director and European Product Director, where he delivered several major European projects including the cross-country deployment of a new advertiser platform and infrastructure.

Ruth Zohrer
Head of Programmatic Marketing
Mindshare

As Head of Programmatic Marketing for Mindshare UK, Ruth is responsible for the agency's strategic vision and service offering in this area. Prior to Mindshare, she was responsible for building and running Technical Account Management across EMEA for AppNexus, the New York-based advertising technology company.

She has worked extensively across Americas and Europe, helping a wide-ranging client base (advertisers, agencies, trading desks, networks, etc.) develop their programmatic strategy and set up their trading operations.

Before becoming a programmatic specialist, she also held various roles across Search (Paid and Natural), Social and Content Marketing.

Paul Lyonette
UK Country Manager and VP Programmatic
YuMe
Paul Lyonette joined YuMe in 2011 and currently serves as UK Country Manager and Vice President of Programmatic. Prior to YuMe, Paul worked for Microsoft Advertising as Head of Mobile in the UK and later ran the Emerging Platforms Team incorporating mobile, online video and Xbox advertising. Paul started his career in traditional media at Classic FM and later worked in outdoor advertising. In 2005 he joined mobile video company, Rhythm NewMedia commercializing publisher and operator (Orange, T-Mobile, Vodafone and Three) video inventory with mobile pre-roll.
Cyrille Vincey
Chief Data Officer
Ve Interactive

Cyrille is Chief Data Officer at Ve Interactive, and is driving the Audience Sharing program. After a primary focus on display prospecting, Cyrille is now widening the data scope to build a user-aware, consistent, end-to-end purchasing experience for the online shopper, from in-market users prospecting down to on-site/off-site conversion and remarketing interactions. Prior to Ve, Cyrille was the founder and CEO of award-winning data science company, qunb, sold to Ve Interactive in 2014.

Charlie Ashe
Head of Digital Strategy
Ve Interactive

Charlie Ashe is the Head of Digital Strategy at Ve Interactive and is involved in the definition and evolution of its commercial strategy and direction. Ensuring that Ve’s voice to market is consistently up-to-date with industry conversations, Charlie is keenly involved in the world of digital advertising and has spoken at numerous events. 

With over 5 years’ experience in programmatic advertising, Charlie was previously Head of Publisher Desk at GDM Digital, one of Europe’s largest independent trading desks. GDM was acquired by Ve in November 2014 and Charlie was appointed Head of Digital Strategy in 2015.

With more than thirteen years of experience in advertising and adtech, including a five-year tenure at McCann-Erickson, Shachar leads innovation and strategy at myThings for the programmatic campaigns of top global advertisers. Shachar brings together a rare combination of skills including hands-on software engineering experience; expertise in business strategy; and proficiency in utilizing data science and tech innovation to push programmatic campaigns to their limits, generating growth within the constraints of strict ROI goals. Shachar holds an MBA Magna Cum Laude, as well as a bachelor’s degree in Computer Science and Psychology from Tel-Aviv University.

Simon Halstead
Head of Demand Development, International
AOL (One by AOL: Publishers)
Fern Potter
Head of Search EMEA and Programmatic
Mediacom