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Alan Walker

VP of Product Management
Rakuten Marketing

Senior technology leader with a background in software development and 14 years of experience in the complete lifecycle of product development. Alan Walker has produced responsive web applications and native iOS/Android apps through ideation, analysis, design, build, test, deployment, and support. Strategic thinker with an eye for what's next. As the lead of the Product organization in multiple geo's, Alan Walker is responsible for overall strategy and direction for Rakuten Marketing’s Display products.

Check out the incredible speaker line-up to see who will be joining Alan.

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Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017

10:00 KEYNOTE PANEL - Closing the loop: How can you actually generate sales & deliver a quantifiable ROI on your programmatic strategy?

Bringing marketing and commerce together to drive conversions and sales
Targeting higher value customers and helping them through the funnel
Using data to make informed decisions and assist in conversions