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Caroline Rolfe

Global Director of Digital
GHD

Caroline joined ghd in September 2014 to spearhead the British brands digital evolution and drive the eCommerce sales and digital presence in their global markets. She specialises in digital strategy, eCommerce excellence, digital infrastructure and social business strategy. Her background is with a variety of retail favourites including Belstaff, Links of London and the Arcadia group. She got her 'eCommerce stripes’ at Estee Lauder Companies where she spent over 8 years establishing eCommerce within their core brands including launching clinique.co.uk. She is also an active speaker in the eCommerce industry on a range of subjects, a guest speaker on the IDM digital courses, and also a member of the IDM's Digital Council. Outside of the day job Caroline is Co-owner and commercial director of runninginheels.com which is a womens' lifestyle content website in the UK.

Check out the incredible speaker line-up to see who will be joining Caroline.

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Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017

11:30 The Christmas Case Study: How can you use programmatic to capitalise on Europe’s biggest shopping season?

Separating the Giftee and Gifter audience to target creative effectively and take prospects on specific engagement journeys
Tailoring the creative to the different gift ‘hinting' and ‘buying' journey’s and wave’s of shopping behaviour
Using cookies creatively to identify the exact audience to target
Implementing a trackable engagement action to enable better segmentation
Extending the campaign beyond Christmas by using the audience data and behaviour collected
Linking your programmatic campaign into other marketing channels (email, Paid Social, PPC)