The Programmatic Pioneers Summit (past event)

24 - 25 May, 2016

44 (0) 207 368 9801

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Edwin Driehuijs, Head of Digital Marketing at KLM
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Edwin Driehuijs


Head of Digital Marketing
KLM

For almost three and a half years Edwin is managing the programmatic display buying of KLM Royal Dutch Airlines, which is key to generate traffic to and sales on the global webshop klm.com. Edwin studied Communication Sciences at the University of Amsterdam and lives, 5 meters under the sea-level, in a suburb of Amsterdam.

Check out the incredible speaker line-up to see who will be joining Edwin.

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Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017

14:20 Case Study Revolution: KLM’s quest to make programmatic more human-friendly: How to beat the machine by going in-house