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Jerome Sutter

Head of Ecommerce
AssurOne Group

Jerome Sutter is now Head of Digital and E-commerce at AssurOne Group, a leader in online insurance solutions in France and has a 15 years experience in the digital ecosystem in Europe and Latin America. In 2015, he created for Weekendesk, the only Brand Trading Desk connected to a Data Management Platform in the French and Spanish markets. He is also speaker and the author of the book iAdvertisers.

Check out the incredible speaker line-up to see who will be joining Jerome.

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Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017

12:40 4 tips for connecting the whole customer journey and why it’s essential to your programmatic strategy

What is the best measurement for understanding customer interaction?
Assessing frequency and latency based on the lag between 1st interaction and log-in to understand consumer behaviour
Incorporating the mobile channel into this tracking system
How many touchpoints per customer are needed to drive conversion?
How to use programmatic marketing to drive customers through your funnel