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Manfredi Sassoli

Head of Digital Marketing
IG

Manfredi is a Marketer with 10 years’ experience in digital and a track record in delivering highly performing marketing campaigns for blue chip international companies. To date he has mainly covered agency roles with some stints as a consultant, working for some of the largest and most sophisticated advertisers including Apple, lastminute.com, Expedia, Google and eBay.

Today Manfredi is Head of Online Advertising at IG Group, a global leader in online financial trading, where he overviews all digital activity across Acquisition and Branding campaigns for EMEA. IG manages all operations internally under one roof, including media planning and buying, Search, Programmatic display, creative production and data science.

His goal is to leverage data and creative to deliver the most effective campaigns possible at an international scale

Check out the incredible speaker line-up to see who will be joining Manfredi.

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Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017

14:20 Case Study Revolution: How to better leverage your 1st party data to create a single view of the customer and better support your programmatic campaign

Pairing different data sources to create a more holistic view of your customer
Peeling away the data layers to find tangible insight
What is the best way to action your use of this data and get results?
Making sure you do not create abstruse results through over analysis

15:50 All-Star Panel: 1st and 3rd party data: How can you best combine them to build your optimal programmatic audience?

The new battleground: How to deliver the right marketing message at the right time
Using combined data to target and profile customers
The rise of ‘recency’ and ‘frequency’ analysis to help identify programmatic opportunities
The key differentiators between targeting existing and new customers
Getting your head around the different data points to assist in programmatic segregation
Supplementing a 1st party data campaign with 3rd party data layers to monitor industry trends
How are you measuring their true value?