Manlio Sanna

Manlio Sanna is a Marketing Director at IMS Health. Before joining IMS Health, he was in charge of P&G Europe’s Digital marketing and e-commerce business on Fabric Care, the largest category for the company in Europe. In the years when he held the position, from 2012 to 2014, he built from scratch a winning Digital approach for all brands in the portfolio (Digital ROI +35% in year 2013) and turned-around e-commerce performance from a sluggish +5% year-on-year trend to an average +26% growth in the years 2013 and 2014, well-above the channel trend for that category. He later joined the Carlsberg Group, before recently joining IMS Health in 2016.