Matt Bennathan

Involved in marketing to consumers since 1997, Matt strongly believes in leveraging data-driven insight to make more informed advertising decisions.

With a thorough knowledge of marketing principles, management and technology built up through theoretical learning and practical experience, Matt has led the European team at eXelate, a Nielsen Company, for the last two years, working with supply-side publishers, platform partners and agency and direct advertiser demand-side clients across all major verticals. With robust technology and data across multiple channels from owned media, 3rd parties and bespoke relationships, Matt believes the combination of technology, data and insight can deliver sustainable competitive advantage for clients. Matt holds an MBA from Warwick Business School.