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Maurice Barten

Head of Online Marketing
Albert Heijn

With over 12 years experience in digital marketing, Maurice’s biggest marketing success is to move Albert Heijn away from traditional managed media buying and diverting Albert Heijn’s budget towards more focussed and successful programmatic buying. This success has led to Albert Heijn now running over 50 unique programmatic campaigns each year.

Check out the incredible speaker line-up to see who will be joining Maurice.

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Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017

09:30 Improving transparency in your media buying: How to benchmark your programmatic roadmap

Creating a vision towards programmatic advertising to define where you want to go
Benchmark direct buying, buying via ad exchange & audience buying

- How can this enhance the transparency of your campaigns?/ - Identifying the limitations of both

Creating an improved, shared roadmap on how you can be more successful in a young market
How can the industry contribute to a more successful environment?