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Melanie Pieper

Senior Online Marketing
REBELLE

Melanie Pieper is Senior Online Marketing Manager at REBELLE (StyleRemains GmbH), a marketplace for luxury second hand fashion. Since Pieper's arrival in summer 2015 E-Commerce revenues have doubled and REBELLE has entered the Italian, UK, Dutch and Swedish market. In this time Pieper were able to establish an attribution model which increased marketing efficiency by 80%.

Check out the incredible speaker line-up to see who will be joining Melanie.

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Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017

14:20 How to identify the right attribution model for your business

What are the ‘new’ attribution models?
Can you still focus upon last click?
The advantages to measuring first click
Customer matching and understanding the right technology partners for each market
How will getting this right improve your programmatic strategy?

15:50 All-Star Panel: 1st and 3rd party data: How can you best combine them to build your optimal programmatic audience?

The new battleground: How to deliver the right marketing message at the right time
Using combined data to target and profile customers
The rise of ‘recency’ and ‘frequency’ analysis to help identify programmatic opportunities
The key differentiators between targeting existing and new customers
Getting your head around the different data points to assist in programmatic segregation
Supplementing a 1st party data campaign with 3rd party data layers to monitor industry trends
How are you measuring their true value?