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Nick Mills

European Head of Digital Marketing
Samsung Electronics Europe

Nick is an experienced, results driven marketer with a passion for Digital and the way it can redefine Marketing to today’s connected consumers. He has worked on digital strategy and execution across many Billion dollar brands during his time at Procter & Gamble and Samsung. He has a reputation for driving change and building successful, high performing teams within large complex organisations and is currently responsible for marketing & technical teams managing all Samsung's digital touch-points in Europe.

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Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017

09:00 Opening keynote - Executing a Digital & Programmatic Roadmap for 2016 and beyond: Integrating a local strategy in a global business

The creation of consumer focused teams to execute ever more advanced programmes of activity
The creation of separate media teams & media agency to link programmatic activities to our digital channels
Working cross functionally to exploit the DMP
Using a capability team that benchmarks activity across the Region on digital marketing activity to identify people, process, technologies needed to succeed