Simon Rogers, Head of Performance Marketing at Tesco
Tesco Logo

Simon Rogers


Head of Performance Marketing
Tesco

Check out the incredible speaker line-up to see who will be joining Simon.

Download The Latest Agenda

Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017


15:50 All-Star Panel: 1st and 3rd party data: How can you best combine them to build your optimal programmatic audience?

  • The new battleground: How to deliver the right marketing message at the right time

  • Using combined data to target and profile customers

  • The rise of ‘recency’ and ‘frequency’ analysis to help identify programmatic opportunities

  • The key differentiators between targeting existing and new customers

  • Getting your head around the different data points to assist in programmatic segregation

  • Supplementing a 1st party data campaign with 3rd party data layers to monitor industry trends

  • How are you measuring their true value?