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Simon Rogers

Head of Performance Marketing
Tesco

Simon is Head of Performance Marketing at Tesco, where he has worked for 5 years, although only recently in Marketing. He is working to bring a customer first approach to digital campaigns across the Tesco brands, improving the return for Tesco by ensuring customers see communications that are relevant and inspiring.

Check out the incredible speaker line-up to see who will be joining Simon.

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Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017

15:50 All-Star Panel: 1st and 3rd party data: How can you best combine them to build your optimal programmatic audience?

The new battleground: How to deliver the right marketing message at the right time
Using combined data to target and profile customers
The rise of ‘recency’ and ‘frequency’ analysis to help identify programmatic opportunities
The key differentiators between targeting existing and new customers
Getting your head around the different data points to assist in programmatic segregation
Supplementing a 1st party data campaign with 3rd party data layers to monitor industry trends
How are you measuring their true value?