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Anthony Rhind

Chief Strategy Officer
Adform

As Chief Strategy Officer, Anthony sits on the senior management team and is responsible for global business strategy and development at Adform, the independent and open full stack ad-tech platform that encompasses creativity, data and trading. Prior to Adform, Anthony has spent over 20 years working in media agencies, with the last two and a half years spent at the Dentsu Aegis Network helping to develop UK digital strategy and latterly, as Carat’s Global Chief Digital Officer. Before joining the Dentsu Aegis Network, he spent nearly 20 years within Havas, rising to the position of Chief Executive Officer at Havas Digital Worldwide.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018

08:50 Chairman’s opening address

09:40 All-star Panel: Cross device tracking: Impossible, possible or just really, really difficult?

What technology do you need to create an accurate cross device campaign?
Leveraging data sources to locate customers on the customer journey
Encouraging the use of hard logins to assist in cross device tracking Utilising attribution partners to identify landing points and breakdowns in the customer journey
Utilising attribution partners to identify landing points and breakdowns in the customer journey

Yume Speaker- TBC

11:00 Interactive All-Star Panel: The publisher’s perspective: How can they best support advertisers?

Publishers and Advertisers need to work closer together. In this exclusive session, hear the thoughts of leading publishers and advertisers who discuss their requirements and most importantly how closer interaction can benefit both parties. After hearing both party’s needs, break out into small, intimate groups to network new ideas as to how publishers and advertisers can enhance their relationship

23:50 All-Star Panel - The role of the agency: How will they stay relevant in a constantly evolving eco-system?

What is the new role of the agency – data analysis?
Who should take ownership for the programmatic strategy?
The future of data sharing and agencies
The continuation of agency and marketer relationships