The Programmatic Pioneers Summit (past event)
24 - 25 May, 2016
44 (0) 207 368 9801
Day 2 - Mobile and the Future
08:15 - 08:45 Registration
08:45 - 08:50 Conference Director’s welcome
Nick Hendry, Conference Director, Programmatic Pioneers Summit 2016
08:50 - 09:00 Chairman’s opening address
09:00 - 09:20 AGENCY KEYNOTE: How to use programmatic to increase the effectiveness of your mobile campaigns
- Focussing on the use of user IDs, rather than concentrating on cookies
- Moving beyond simple display ads to creating enriched mobile experiences
- Leveraging unique data from mobile to create a tailored mobile experience and understand your customer
- Differentiating between in app users and native site users, how can you use this information to influence your customer ad targeting?
- How can you target customers with two differing forms of mobile ads to create ROI?
09:20 - 09:40 Creative, dynamic and personal: How to measure your programmatic success on mobile
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State of the industry: Go mobile or go home
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As mobile is the new focus for programmatic campaigns, how should you adapt your ads to capitalise on the strengths of mobile?
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How to target mobile consumers so that you can deliver unique, mobile optimised content
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What are the key KPIs for programmatic mobile success?
09:40 - 10:10 All-star Panel: Cross device tracking: Impossible, possible or just really, really difficult?
- What technology do you need to create an accurate cross device campaign?
- Leveraging data sources to locate customers on the customer journey
- Encouraging the use of hard logins to assist in cross device tracking Utilising attribution partners to identify landing points and breakdowns in the customer journey
- Utilising attribution partners to identify landing points and breakdowns in the customer journey
Yume Speaker- TBC
10:10 - 11:00 Coffee and networking break
11:00 - 23:50 Interactive All-Star Panel: The publisher’s perspective: How can they best support advertisers?
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Publishers and Advertisers need to work closer together. In this exclusive session, hear the thoughts of leading publishers and advertisers who discuss their requirements and most importantly how closer interaction can benefit both parties. After hearing both party’s needs, break out into small, intimate groups to network new ideas as to how publishers and advertisers can enhance their relationship
23:50 - 12:20 All-Star Panel - The role of the agency: How will they stay relevant in a constantly evolving eco-system?
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What is the new role of the agency – data analysis?
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Who should take ownership for the programmatic strategy?
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The future of data sharing and agencies
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The continuation of agency and marketer relationships
12:20 - 12:50 IAB Europe panel: Understanding the drivers of programmatic - Key trends that will effect you in 2016 and beyond
- Featuring leading members of the IAB Europe Programmatic Trading Committee, this panel will explore recent research into the differing attitudes and approach to programmatic by publishers, agencies and brands across Europe
TRACK A
12:50 - 14:00 Lunch in the exhibition areaTrack B
12:50 - 14:00 Private Lunch hosted by NeustarThe future of your programmatic strategy
14:00 - 15:00 Case Study Revolution: So you’ve run a successful 1st year Programmatic campaign? How to grow this in 2016 to see exponential growth-
Identifying the key evaluators of success
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What should you be thinking about in 2016 and beyond?
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How do you know when you’ve been successful – benchmarking against the best
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What is IHG doing to rapidly improve its programmatic strategy?
Fabrizio di Martino
Manager Mobile, Social and Programmatic EuropeInterContinental Hotels Group (IHG)
Synergy Workshop
14:00 - 15:00 Sharing marketers collective experiences: How to overcome your fears and ideas to better understand programmaticJoin Rocket Fuel and take the opportunity to share and learn with your peers, take a look at what's happening outside of your organisation, and get a better understanding of the Programmatic landscape, a marketplace littered with terminology and technology that can make it difficult to understand. Rocket Fuel will host an interactive session for you to share your experiences, thoughts, opinions and learn from your peers in a safe environment to try and clear up some of the confusion. We will discuss:
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What do you define as Programmatic and do you believe in it?
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In-house vs. Outsourced: what are the pros and cons
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Prescriptive vs. Machine Learning (AI)
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Data: what are the benefits of activating of 1st, 2nd and 3rd party data
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What skills and business structure will be required in the future to deliver this marketing vision
15:00 - 15:40 All-Star Panel: How you can capitalise on the hidden ROI of video?
- Outlining the key objectives of a video campaign
- What can Rich Media ads that display cannot
- Using programmatic methods to deliver video ads, at scale
- Ensuring the message is clear and the call to action simple
- Considering the technical challenges around formats, ad blocking and delivery
- Addressing the key issues of inventory measurement and supply & demand
- Engaging consumers with content to provide a message and create brand engagement
- Distinguishing content and ads between mobile and desktop
- How to use video to target upper funnel customers
15:40 - 16:10 Coffee break and networking break
16:10 - 16:30 CLOSING KEYNOTE - Digital Marketing Strategy: An integrated approach to Online Marketing
16:30 - 17:00 Unconference Live!
At the end of Day 2, the most popular topics from the agenda will be chosen by the audience for our interactive panel of experts. A unique opportunity to prepare for the next big step-changes in your industry.
- At what stage in the programmatic journey should you be right now?
- What direction is the industry moving in?
- Investigating the media you should be programmatically purchasing
o DOOH
o Video
o Mobile
o Radio
o TV?
Which of these will provide the highest ROI?
