Chris Howard, Head of Digital at Shop Direct
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Chris Howard


Head of Digital
Shop Direct

Check out the incredible speaker line-up to see who will be joining Chris.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018


09:20 Creative, dynamic and personal: How to measure your programmatic success on mobile

  • State of the industry: Go mobile or go home

  • As mobile is the new focus for programmatic campaigns, how should you adapt your ads to capitalise on the strengths of mobile?

  • How to target mobile consumers so that you can deliver unique, mobile optimised content

  • What are the key KPIs for programmatic mobile success?

09:40 All-star Panel: Cross device tracking: Impossible, possible or just really, really difficult?

  • What technology do you need to create an accurate cross device campaign?
  • Leveraging data sources to locate customers on the customer journey
  • Encouraging the use of hard logins to assist in cross device tracking Utilising attribution partners to identify landing points and breakdowns in the customer journey
  • Utilising attribution partners to identify landing points and breakdowns in the customer journey

    Yume Speaker- TBC