The Programmatic Pioneers Summit (past event)
24 - 25 May, 2016
44 (0) 207 368 9801
Chris Howard
Head of Digital
Shop Direct
Check out the incredible speaker line-up to see who will be joining Chris.
Download The Latest AgendaDay 2 - Mobile and the Future
Friday, January 5th, 2018
09:20 Creative, dynamic and personal: How to measure your programmatic success on mobile
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State of the industry: Go mobile or go home
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As mobile is the new focus for programmatic campaigns, how should you adapt your ads to capitalise on the strengths of mobile?
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How to target mobile consumers so that you can deliver unique, mobile optimised content
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What are the key KPIs for programmatic mobile success?
09:40 All-star Panel: Cross device tracking: Impossible, possible or just really, really difficult?
- What technology do you need to create an accurate cross device campaign?
- Leveraging data sources to locate customers on the customer journey
- Encouraging the use of hard logins to assist in cross device tracking Utilising attribution partners to identify landing points and breakdowns in the customer journey
- Utilising attribution partners to identify landing points and breakdowns in the customer journey
Yume Speaker- TBC