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Dan Towse

Brand Communications
EDF Energy

Dan has been responsible for media planning and ATL creative executions for EDF Energy since 2013. The brand positioning of ‘Feel Better Energy’ and use of their brand character Zingy has helped create an emotional bond between EDF Energy and its consumers in traditionally, a low interest category. In 2015, EDF Energy was recognised by winning the ‘Brand Revitalisation’ and ‘Grand Prix’ at the Marketing Society awards.

Check out the incredible speaker line-up to see who will be joining Dan.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018

23:50 All-Star Panel - The role of the agency: How will they stay relevant in a constantly evolving eco-system?

What is the new role of the agency – data analysis?
Who should take ownership for the programmatic strategy?
The future of data sharing and agencies
The continuation of agency and marketer relationships