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Daniel Michelson

Innovation and Capability Lead
O2

Champion the adoption within Telefonica UK of disruptive innovation through digital technology from potential partners within the UK and beyond. I'm responsible for the validation of any new ideas, concepts and capabilities based on commercial and operational objectives set by the business to deliver breakthrough marketing opportunities around storytelling and personalisation across the customer journey and our products.

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda

Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017

15:50 All-Star Panel: How are marketers taking advantage of Private Market Places (PMPs)?

Defining premium, what does it really mean?
What are advertisers really looking for from a premium placement?
What metrics are you using to measure this success?
Connecting to the right PMPs to identify the best premium inventory for your brand
Influencing your DSP to seek out superior inventory

Day 2 - Mobile and the Future

Friday, January 5th, 2018

16:30 Unconference Live!

At the end of Day 2, the most popular topics from the agenda will be chosen by the audience for our interactive panel of experts. A unique opportunity to prepare for the next big step-changes in your industry.

At what stage in the programmatic journey should you be right now?
What direction is the industry moving in?
Investigating the media you should be programmatically purchasing

o DOOH

o Video

o Mobile

o Radio

o TV?

Which of these will provide the highest ROI?