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David Goddard

Programmatic Trading Lead
BBC Worldwide

David is responsible for programmatic advertising across the BBC’s commercial digital portfolio in Europe, Middle East Africa, LatAm and APAC . He is focused on automating the BBC’s display and video advertising and ensuring that its inventory is discoverable in all markets outside of the UK. Prior to joining BBC Worldwide in 2014, David was responsible for programmatic trading at Gumtree (part of eBay inc) where he was at the forefront of premium programmatic trading in the UK, setting up Gumtree’s first private market place in 2011. Before Gumtree, David worked at London Metro.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018

15:00 All-Star Panel: How you can capitalise on the hidden ROI of video?

Outlining the key objectives of a video campaign
What can Rich Media ads that display cannot
Using programmatic methods to deliver video ads, at scale
Ensuring the message is clear and the call to action simple
Considering the technical challenges around formats, ad blocking and delivery
Addressing the key issues of inventory measurement and supply & demand
Engaging consumers with content to provide a message and create brand engagement
Distinguishing content and ads between mobile and desktop
How to use video to target upper funnel customers