David Sierra Gonzalez, European Senior Display Manager EMEA at Adidas Group
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David Sierra Gonzalez


European Senior Display Manager EMEA
Adidas Group

Check out the incredible speaker line-up to see who will be joining David Sierra.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018


15:00 All-Star Panel: How you can capitalise on the hidden ROI of video?

  • Outlining the key objectives of a video campaign
  • What can Rich Media ads that display cannot
  • Using programmatic methods to deliver video ads, at scale
  • Ensuring the message is clear and the call to action simple
  • Considering the technical challenges around formats, ad blocking and delivery
  • Addressing the key issues of inventory measurement and supply & demand
  • Engaging consumers with content to provide a message and create brand engagement
  • Distinguishing content and ads between mobile and desktop
  • How to use video to target upper funnel customers