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David Sierra Gonzalez

European Senior Display Manager EMEA
Adidas Group

David has been an active part of the digital success of Adidas Group. Leading the programmatic strategy in Europe, for adidas and Reebok, driving a double digit growth YoY. Since he joined the eCommerce team in 2012, the company has successfully expanded their online business, across 17 countries and 34 eShops within Western Europe.

Check out the incredible speaker line-up to see who will be joining David Sierra.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018

15:00 All-Star Panel: How you can capitalise on the hidden ROI of video?

Outlining the key objectives of a video campaign
What can Rich Media ads that display cannot
Using programmatic methods to deliver video ads, at scale
Ensuring the message is clear and the call to action simple
Considering the technical challenges around formats, ad blocking and delivery
Addressing the key issues of inventory measurement and supply & demand
Engaging consumers with content to provide a message and create brand engagement
Distinguishing content and ads between mobile and desktop
How to use video to target upper funnel customers