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Edward Weatherall

DMP Strategy Lead, EMEA
Rocket Fuel

He is currently spearheading the introduction of their Programmatic Marketing Platform in the EMEA region. He likes to launch new things and finds it very hard to sit still. In 2001 he founded the global digital agency Concep, has since developed the Institute of Direct and Digital Marketing's commercial offering, and used Psychology at VisualDNA to change the way companies understand people online. During his 16 years in digital he has been lucky to do a number of industry firsts, working with some great people and brands including IBM, Google, John Lewis Partnership, Arcadia, Lastminute.com, Ogilvy, Bank of New York Melon, feelunique.com and Clifford Chance.

Check out the incredible speaker line-up to see who will be joining Edward.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018

14:00 Sharing marketers collective experiences: How to overcome your fears and ideas to better understand programmatic

Join Rocket Fuel and take the opportunity to share and learn with your peers, take a look at what's happening outside of your organisation, and get a better understanding of the Programmatic landscape, a marketplace littered with terminology and technology that can make it difficult to understand. Rocket Fuel will host an interactive session for you to share your experiences, thoughts, opinions and learn from your peers in a safe environment to try and clear up some of the confusion. We will discuss:

What do you define as Programmatic and do you believe in it?
In-house vs. Outsourced: what are the pros and cons
Prescriptive vs. Machine Learning (AI)
Data: what are the benefits of activating of 1st, 2nd and 3rd party data
What skills and business structure will be required in the future to deliver this marketing vision