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Fabrizio di Martino

Manager Mobile, Social and Programmatic Europe
InterContinental Hotels Group (IHG)

Fabrizio Di Martino is the Mobile, Social & Programmatic Manager for Europe at IHG, a global Hotel company with a strong presence in nearly 100 countries and territories around the world. Prior to joining IHG’s Web and Interactive Marketing team, he spent most of his time as Product Marketing Manager for Telefonica Digital, Technogym and Buongiorno where he has acquired more than 5 years’ experience on mobile applications in various areas.
At IHG he is currently managing the Mobile, Social & Programmatic team, with the main focuses on driving Revenue, IHG App downloads, Social Media engagement and develop the Digital Guest Experience across Europe for all the Brands.

Check out the incredible speaker line-up to see who will be joining Fabrizio.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018

14:00 Case Study Revolution: So you’ve run a successful 1st year Programmatic campaign? How to grow this in 2016 to see exponential growth

Identifying the key evaluators of success
What should you be thinking about in 2016 and beyond?
How do you know when you’ve been successful – benchmarking against the best
What is IHG doing to rapidly improve its programmatic strategy?