Fern Potter, Head of Search EMEA and Programmatic at Mediacom
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Fern Potter


Head of Search EMEA and Programmatic
Mediacom

Check out the incredible speaker line-up to see who will be joining Fern.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018


12:20 IAB Europe panel: Understanding the drivers of programmatic - Key trends that will effect you in 2016 and beyond

  • Featuring leading members of the IAB Europe Programmatic Trading Committee, this panel will explore recent research into the differing attitudes and approach to programmatic by publishers, agencies and brands across Europe