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Graham Wylie

Chair of the Programmatic Committee
IAB Europe

Graham is Senior Director of Market Development & Channels at AppNexus, the world’s largest independent advertising technology company. Graham is also Chair of the IAB Europe Programmatic Committee where he works with marketers, agencies and publishers to explore the role of technology in bringing data and creativity together in advertising.

Check out the incredible speaker line-up to see who will be joining Graham.

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Day 1 - Fuelling your Potential Growth

Tuesday, December 5th, 2017

08:50 Chairman's introduction

10:00 KEYNOTE PANEL - Closing the loop: How can you actually generate sales & deliver a quantifiable ROI on your programmatic strategy?

Bringing marketing and commerce together to drive conversions and sales
Targeting higher value customers and helping them through the funnel
Using data to make informed decisions and assist in conversions

Day 2 - Mobile and the Future

Friday, January 5th, 2018

12:20 IAB Europe panel: Understanding the drivers of programmatic - Key trends that will effect you in 2016 and beyond

Featuring leading members of the IAB Europe Programmatic Trading Committee, this panel will explore recent research into the differing attitudes and approach to programmatic by publishers, agencies and brands across Europe