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Libby Robinson

Managing Director EMEA
M&C Saatchi

Libby Robinson manages the UK head office of M&C Saatchi Mobile and leads the EMEA region. M&C Saatchi Mobile is the leading specialist mobile first media agency with a global footprint spanning Europe, America and Asia Pacific.

Libby has extensive international experience in full service, digital and mobile agencies and has a decade of experience in the mobile, marketing, advertising and digital space. she has worked with major global brands to shape their mobile strategies including but not limited to Amazon, Microsoft, John Lewis Skype, News International and The Economist.

Check out the incredible speaker line-up to see who will be joining Libby.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018

09:00 AGENCY KEYNOTE: How to use programmatic to increase the effectiveness of your mobile campaigns

Focussing on the use of user IDs, rather than concentrating on cookies
Moving beyond simple display ads to creating enriched mobile experiences
Leveraging unique data from mobile to create a tailored mobile experience and understand your customer
Differentiating between in app users and native site users, how can you use this information to influence your customer ad targeting?
How can you target customers with two differing forms of mobile ads to create ROI?

09:40 All-star Panel: Cross device tracking: Impossible, possible or just really, really difficult?

What technology do you need to create an accurate cross device campaign?
Leveraging data sources to locate customers on the customer journey
Encouraging the use of hard logins to assist in cross device tracking Utilising attribution partners to identify landing points and breakdowns in the customer journey
Utilising attribution partners to identify landing points and breakdowns in the customer journey

Yume Speaker- TBC