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Martin Greenbank

Head of Advertising Research & Development
Channel 4

Martin is C4’s Head of Advertising Research & Development, having joined from Havas agency Arena 2 years ago. He brings; over 20 years of media planning and insight experience to C4, is the channel’s BARB board member, and was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research. He lives in Guildford with wife Katie, and their 3 children who have never seen him without a beard.

Check out the incredible speaker line-up to see who will be joining Martin.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018

11:00 Interactive All-Star Panel: The publisher’s perspective: How can they best support advertisers?

Publishers and Advertisers need to work closer together. In this exclusive session, hear the thoughts of leading publishers and advertisers who discuss their requirements and most importantly how closer interaction can benefit both parties. After hearing both party’s needs, break out into small, intimate groups to network new ideas as to how publishers and advertisers can enhance their relationship