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Paul Lyonette

UK Country Manager and VP Programmatic
YuMe

Paul Lyonette joined YuMe in 2011 and currently serves as UK Country Manager and Vice President of Programmatic. Prior to YuMe, Paul worked for Microsoft Advertising as Head of Mobile in the UK and later ran the Emerging Platforms Team incorporating mobile, online video and Xbox advertising. Paul started his career in traditional media at Classic FM and later worked in outdoor advertising. In 2005 he joined mobile video company, Rhythm NewMedia commercializing publisher and operator (Orange, T-Mobile, Vodafone and Three) video inventory with mobile pre-roll.

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Day 2 - Mobile and the Future

Friday, January 5th, 2018

09:40 All-star Panel: Cross device tracking: Impossible, possible or just really, really difficult?

What technology do you need to create an accurate cross device campaign?
Leveraging data sources to locate customers on the customer journey
Encouraging the use of hard logins to assist in cross device tracking Utilising attribution partners to identify landing points and breakdowns in the customer journey
Utilising attribution partners to identify landing points and breakdowns in the customer journey

Yume Speaker- TBC